I really don’t like television commercials, and I’m pretty sure I’m not alone in that regard. It’s a common complaint; we all talk about how much we dislike TV advertising. We all subscribe to Amazon Prime, Netflix, Hulu, and other streaming services so we can avoid them. And yet, sometimes a particularly memorable advertisement tag-line will worm it’s way into one’s regular conversation. My step-father had one of those: whenever my mother made anything even slightly piquant he would say, “Mama mia, that’s a spicy meatball,” which some of you may recognize from an old Alka-Seltzer commercial.[1]
Another one that ended up in America’s political lexicon was Clara Peller’s famous question in a Wendy’s ad: “Where’s the beef?”[2]
My wife and I picked one up a few years ago from a commercial for the on-line auto insurer Esurance. Sometimes when we see someone doing something particularly bone-headed, one of us will turn to the other and say, “That’s not how it works. That’s not how any of this works.”
A book entitled Stories for the Heart was published a few years ago by inspirational speaker Alice Gray. It is a compilation of what Gray calls “stories to encourage your soul;” one of them is the following story, whose original author she says is unknown. It may not be true, but I (for one) hope it is:
Anthelme Brillat-Savarin , an 18th century French politician once said, “Tell me what kind of food you eat, and I will tell you what you what kind of man are.”
Today, as I write this, is Trinity Sunday 2020, but my imagination this morning is not caught up by the Lectionary gospel lesson of the day, the last mountain-top experience of the Eleven when, just before his Ascension, Jesus gives them the Great Commission.
Today marks the beginning of the season we call “Lent,” an old English word which refers to the springtime lengthening of the days. What is this season all about, these forty days (not counting Sundays) during which we are to be, in some way, doing what a hymn attributed to St. Gregory the Great says: “Keep[ing] vigil with our heavenly lord in his temptation and his fast?”
A Buddhist tells this story:
“In the Name of God the Broken-Hearted. Amen.”
When I was a kid growing up first in southern Nevada and then in southern California, the weeks leading up to Christmas (we weren’t church members so we didn’t call them “Advent”) were always the same. They followed a pattern set by my mother. We bought a tree and decorated it; we set up a model electric train around it. We bought and wrapped packages and put them under the tree, making tunnels for that toy train. We went to the Christmas light shows in nearby parks and drove through the neighborhoods that went all out for cooperative, or sometimes competitive, outdoor displays. My mother would make several batches of bourbon balls (those confections made of crushed vanilla wafers and booze) and give them to friends and co-workers. Christmas Eve we would watch one or more Christmas movies on TV, and early Christmas morning we would open our packages . . . carefully so that my mother could save the wrapping paper. Then all day would be spent cooking and watching TV and playing bridge. After the big Christmas dinner, my step-father and I would do the clean up, my brother and my uncle would watch TV . . . and my mother would sneak off to her room and cry. You see . . . no matter how carefully we prepared, no matter how strictly we adhered to Mom’s pattern, something always went wrong. We never got it right; Christmas never turned out the way my mother wanted it to be.
While making a presentation at a conference about teaching English as a second language, an expert in the field remarked that one of the difficulties is that there are many instances in English when a double-negative renders positive meaning and this is confusing for non-English speakers. “It’s fortunate,” she said, “there’s no way in English that a double positive can convey negative meaning.” 
This is a special Sunday for me. Friday marked the 28th anniversary of my ordination as a priest in the Episcopal Church. It was on Sunday, June 23, 1991, that I celebrated my first mass. So I am grateful to you and to Fr. George for the privilege of an altar at which to celebrate the Holy Mysteries and a pulpit from which to preach the gospel on this, my anniversary Sunday.
